Encourage sharing, and incorporate user-generated content. Boosting engagement with your followers increases the chance for brand awareness with their followers. Increase your post frequency and invest a bit more time in creating rich visual content and short, engaging videos. If you already have a pretty solid presence on social channels with a core audience, this is the time to build on that. Other great ways to leverage social media are hosting giveaways, working with bloggers who are active in your niche and using appropriate hashtags. ![]() We love the way Bon Bon Bon uses their Instagram channel to showcase these gorgeous images of their product. One of the easiest and most effective ways is to give a little extra love to your social media channels, and make sure they’re stocked with vibrant images and engaging videos. With your online business, you’ll want to take every opportunity to boost your digital engagement. Develop a regular email cadence and include promotions, new content, product launches and other news that can encourage customers to visit your site. You should also make sure you’re keeping a steady flow of communication with your email list. Some brands use pop-up boxes to prompt users to enter their email addresses in return for a small promotion, like 15% off their first purchase, or free shipping. This can be a good time to consider offering a promotion to those on your email list, or even a referral discount to encourage customers to share your site with friends and family.Įmail continues to be one of the most effective marketing tools in the ecommerce toolbox, so make sure that you keep collecting email addresses on your site. ![]() When you launch, you’ll be able to send an email to all of those people letting them know that they can visit your store online. Collect as many email addresses as you can - customers, prospective customers, people interested in your events, etc. Utilize (and keep building) your email list.Įven in a brick-and-mortar store, it’s important to have a strong email marketing strategy. We’ll also talk about how to make your website easy to find for new customers interested in your product and spend your advertising budget wisely to put your message in front of high-intent traffic.ġ0 Marketing Tactics to Promote Your Online Storeįrom marketing to existing customers to acquiring new ones, let’s look at eight tactics you can use to drive traffic to your new online store. Once your store is set up, you can start promoting your site to your existing customer base. Are you offering a fix for a problem they don’t know about yet? Or is your target audience using a competitor’s solution? The answers will have an impact on how you approach your marketing. ![]() This can involve search engine optimization (SEO), content creation (like blogging) and search engine marketing.Īnd for your third audience, you’ll need to think in terms of brand awareness. You can communicate with them directly and for “free” (not counting any budget you might spend on tools).įor your second audience, you’ll need to find ways for them to discover the products you have that meet their needs. While this is, admittedly, a simplistic way to think about it, this three-pronged approach can help you think about your different marketing activities and how to divide your time and budget.įor your first audience, people who know about you, you should have a direct line to them - either through email communications, content marketing or via social media. People who would want the product that you offer if they knew about it.People who are looking for the kind of product that you offer. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |